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Real Check by realvalue.ai
Overview
RealValue.Ai is an AI-based company that focuses on redesigning the human experience through visual intelligence. The founding team brings in diverse international experiences across 3 continents and multiple domains with Fortune 100 companies and small startups. During the COVID-19 crisis, they kickstarted a prototype to better understand the diversity & inclusivity of business communications that led to the creation of “Real Check".
Overview
Product Owners
Anupam Kundu, Head of Product;
Lisa Bolte, Co-Founder
Design Team
Mallika Bhadriraju, UI/UX Designer
Lana Deguzman, UI/UX Designer
Duration
Dec 2020 - Jan 2021
Overview
Design Objective
As a B2B solution, Real Check analyzes brand inclusivity index over key social media channels and validates brand campaigns as being inclusive before launch. Our client wanted us to create initial designs for the BETA release of their product to target buyers and investors. User Research and Hi-Fi mockups were handed over to the Real Check product owners for the next steps and elaboration.
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Design Tools Used
Methodologies
User Research, Wireframing, Visual Design, Interaction Design, Prototyping.
Project Constraints
a. Limited awareness on D & I subject in corporate sectors.
b. Restricted timeline spanning 4 weeks to build deliverables.
Overview
Design Process
Overview
Problem Statement
Today the marketing teams of several brands are facing an issue - though they have multiple tools and automation and metrics in place, none of that reflects the D & I index off their social media and business communication campaigns. Apart from tech leaders like Google and Netflix, pretty much no one across the industry has the capabilities to scan marketing assets and rank them on a D & I index.
This greatly affects not only the brands but also the customers who buy products from these brands because their media campaigns are less diverse & inclusive in their communication.
Overview
Goals
Our client, RealValue.Ai, expressed a desire to get insights from their ideal customers who are CMO or CFO in their target sectors. Promoting awareness of diversity and inclusion for brands and creates a better socio-economic situation.
Overview
User Research
Lana and I began working on this project in the mid-week of Dec 2020. During the 4 weeks, we corresponded with the client frequently to better understand/address the gaps and find a potential solution.
Overview
How It Started
We conducted an interview screener survey along with a short animation video indicating the importance of Diversity & Inclusivity, to LinkedIn and other social media platforms over that week to gain a potential response from our intended participants that were target-specific as per the client.
Based on responses from potential participants, the initial plans of Lana & I were to reach out to them individually and conduct user interviews with them to get in-depth knowledge about their needs, pain points, and feedback in terms of Diversity & Inclusion.
Unfortunately, we could not gain responses for our Survey due to the timing of the post which was midweek of Dec 2020 in addition to the COVID-19 pandemic outside and with everything shut down due to a nationwide lockdown in the United States, we decided to move ahead and pursue secondary research.
Overview
How it Pivoted
We pivoted from our primary research to intentionally seeking out interviews and direct articles from people who are thought leaders in the D & I Space.
Overview
“If [hire women and minorities] then [business success]” is one of the biggest and most costly misconceptions that leaders have about the business case for diversity.
Lily Zheng,
Diversity & Inclusion Speaker
This phase involved reading through several articles regarding Diversity & Inclusion and performing qualitative analysis. Diversity & Inclusion is an important asset that is often overlooked as just an option in most social media campaigns & business communications of brands, especially in the fashion/clothing industry. When it comes to internal matters, hiring diverse staff that is equally talented as others are not given a priority.
Coming to External Matters, Social Media/Online/Paper Media Campaigns often do not include Diversity & Inclusivity based content for various reasons, some being due to lack of awareness about D&I, lack of resources such as no knowledge, training about D&I, administrative powers, No D & I officer hired by the organization & untapped markets.
Overview
Research Insights
Ideation
Based on our research so far, we got a better understanding of the problems Real Check was trying to solve. We created initial ideations to get a better sense of the layout of the Real Check website. Please click on the right arrow to view the wireframes as follows:
A Brief description of each slide is as follows:
Hero Image - Page - Showcases the message and the problem Real Check is trying to solve for its potential clients.
The Current Trend - A quick representation of the numbers affected due to the existence of the D & I problem in the industry.
How Real Check Works? - A simplified summary of the value Real Check brings to the table.
What Industry visionaries are saying - Some important views from top D & I visionaries across the globe.
Call to Action Enquiry - Potential targetted buyer could get a better sense of Real Check's BETA product and usable deals.
Overview
Style Guide
Real Check Landing Page Style Guide
Overview
Hi-Fidelity Mockups
Real Check Landing Page Hi-Fidelity Mockup
Before and After Hi-Fidelity Mockups of the Real Check Landing Page are as follows:
Before
Hero Image
Earlier Message
The Current Trend
Did you know? element
Quotes From Industry Leaders
Call to Action for BETA Customers
After
Hero Image
New Version Showcasing Brands
The Current Trend
What Real Check Offers
Quotes From Industry Leaders
Call to Action for BETA Customers
Overview
PLEASE NOTE: In compliance with the non-disclosure agreement, some of the confidential information/images used in this case study have been redacted. None of the information necessarily reflects the views with respect to RealCheck, however, they are purely my individual views.
Overview
Real Check BETA Product User Journey Success
The current MVP consisted of the following proposed designs. With the proposed designs and solution, the client would be able to seek a win-win situation between themselves and potential investors of the product in order for the product to roll out from inception into the development stage.
Real Check BETA product aligns with users' goals in target sectors, thereby, promoting awareness of diversity & inclusion for brands and creating a better socio-economic situation. A successful scenario for Real Check's user is accomplished when the user navigates through the following screens.
Step 1: Call to Action for Users
Step 2: Request Product Demo
Step 3: BETA Product Demo
Overview
Results
Our goal was to maintain advocacy towards the client goals and message they wanted to project through this product. Lana and I gained a very good knowledge of the importance of Diversity and Inclusion at both the Corporate and Brand levels. Alongside the designs, we did a virtual presentation of our designs to explain the reasons and evidence behind the design changes made.
And, it worked! Our client appreciated our proposed designs and expressed interest in of rollout our designs to the developer team.
Overview
Learnings
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Being able to meet client expectations, however at the same time, communicating prioritization of goals.
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Being able to research and understand the root cause of lack of awareness about Diversity & Inclusion in brands/customer engagement from the ground up from multiple avenues.
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Being able to pivot in uncalled-for situations with a backup plan to produce possible outcomes and solutions to the client.
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Being able to work with multiple stakeholders situated in different time zones by maintaining effective communications in a timely manner.
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Being able to effectively produce deliverables within a restricted deadline of four weeks.
Overview
Next Steps
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Marketing Experiment
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Campaigns and Events
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Edtech Investors
Real Check by realvalue.ai
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